The internet can work as a highly effective sales channel for your Hotel, if you plan your investment strategically. Here are some ideas on how to maximise sales through the internet.

• Create more interaction on your site - invite feedback and customer enquiries at every opportunity.
• Allow visitors to book accommodation online, buy gift vouchers online and make reservations for your restaurant online.
• Regularly change the Last-Minute-Offers to keep the site fresh and encourage online bookings
• Incentivise visitors to book online; it's a more cost-effective way to do business
• Use opt-in email to promote special offers/last minute deals etc. Allow visitors to opt-in on your website
• Optimise the traffic to your site by making it highly visible to those who use online Search Engines
• Make sure your site is listed on other, relevant websites. Find out what sites work best through a series of tests to maximise your return on investment.
• Make judicious use of Pay-per-Click advertising schemes to attract the customers who already know what they are looking for.

To find out more about driving sales through the internet, contact SweetSell here